Strike Wedge
Strike Wedge
CLIENT
Strike Wedge
SERVICES
Brand Strategy • Brand Identity • Brand Guidelines
Project Overview
Strike Wedge is an all-in-one feedback tool designed to help you improve your golf swing. It provides insight into three critical aspects of your swing: attack angle, club path, and centre of the clubface at impact.
When Chris and Toby, the Co-Founders of Strike Wedge approached us, they had an existing logo that they had DIY’d, and a prototype of their product. They had big plans for the business, and needed a brand to match, that would be able to grow with them and the business. We crafted a new logo, which incorporated the exact angle of the Strike Wedge tool, along with typography and a colour palette that was bold and engaging. They wanted a brand that would appeal to a wide demographic of young professional and amateur golfers, worldwide. Since launching the new brand, Strike Wedge has gone viral multiple times on social media, been featured by USA and Australia PGA Tour Pros, and has sold out twice.
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