Core Engineering
Core
CLIENT
Core Engineering Pty Ltd
SERVICES
Brand Strategy • Brand Guidelines • Squarespace Website • Animation • Capability Statement • Event Collateral • Business Stationery • Presentation Templates • Report Templates
CREATIVE COLLABORATORS
Matt Morgan (Design), Nikki Malvar (Photography), Mansur Amiri (Motion)
Project Overview
Core Engineering is a fire safety engineering consulting firm that makes fire safety simpler, more reliable, and better integrated at every project stage.
After a deep-dive strategy workshop, we landed on the brand idea of ‘Leading the Way’. Through moodboarding and concept design, this evolved into a graphic language that introduced an accent yellow and a lozenge shape as a graphic device to convey highlighting and leadership.
Working closely with the founder and leadership team, The Creative Lodge developed a full brand strategy, refreshed the brand identity and logo, and built a 7+-page website, directed a lifestyle photoshoot with a team of 15+, and rolled out a full suite of collateral, including a 10-year event.
“CORE Engineering Group partnered with Katie and The Creative Lodge across brand discovery, brand design, website development and digital collateral after seeing the quality of her work and recognising the genuine care and passion for what she does. Katie has a unique 'superpower' to capture and articulate the essence of a business, and we’ve come away with a clear, cohesive brand aligned with who we are. The process was well managed throughout, and Katie was highly responsive, easy to work with, and confident in her guidance. The result is a bold, considered and measured brand that gives us confidence and consistency in how we present and communicate in the market.”
Sandro Razzi, Founder
CORE Engineering Group
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