The Spire Burwood

9 Apr

The Spire Burwood

CLIENT
Uniting Church

SERVICES
Brand Identity

Project Overview

The Spire is a mixed-use development in the vibrant heart of Burwood, Sydney. Burwood is an expanding multicultural hub, and the vision for The Spire is to create a multi-generational positive impact through developing an inclusive, community-focused precinct.

We were engaged by the Uniting Church (Developer) to support an interim project brand identity to position the project and bring it to life during discussions with Council and through the planning and State Design Review Panel processes. As the site is located at the existing heritage church, which will remain a focal point of the development, the identity was inspired by abstracted architectural features s details. Water is also’. Water is also an important feature in the architectural and landscape design of the precinct development, and this is reflected in the subtle detailing of the logo's typography, as well as in the brand's graphic elements.